OpalMeet your infinite workforce
Imagine you had a team of AI assistants specialists at your disposal directly connected to your workflow, fully aware of your brand, and powered by hundreds of tools to perform any function.
What could you achieve with an infinite workforce?
Introducing: Optimizely Opal
Opal is your infinitely scalable specialist: always at your fingertips, always bringing expertise, and always specific to your brand.
Brand-aware
Responses are guided by your specific brand info and company data
Embedded in your workflows
AI features that improve efficiency and output at every step
Connected across Optimizely
One AI tool across Optimizely with consistent data and user experience
Meet the agents
This is a testOpal is your infinitely scalable specialist: always at your fingertips, always bringing expertise, and always specific to your brand.
Keyword Researcher
Get recommendations based on your target keywords
Campaign Manager
Build a brief and launch a set of campaign activities
Personalization Advisor
Design and measure high-opportunity segments
Video Transcriber
Transcribe videos with text, subtitles, and translations
Market Researcher
Get deep market insights to inform your strategy
Industry Marketer
Tailor content with relevant industry insights and trends
Under the hood
Opal is market-leading in its functionality, heavily-enriched with various data sources and infinitely scalable (without the need for infinite tools).
Chat
Manually prompt and initiate agents with a single chat interface across all of Optimizely - no need to switch apps or workflows
Agent workflows
Chain together multiple Specialized Agents (sequential, parallel, loops and branching) to accomplish work, and trigger by chat, webhooks or pre-schedule
Instructions
Configure and customize brand guidelines and agents for specific use cases without needing a developer
Tools
Library of tools to perform complex actions on behalf of marketers, plus grounding via web search to reduce hallucations
Specialized agents
Purpose-built agents with user-selected inference, prompt templates and domain-specific knowledge
Customer & Optimizely data
Opal uses a number of quality data sources to enrich output, including brand kits, logos, assets, customer-specific data as well as system knowledge of previously-run campaigns and experiments, unlike any other offering in the industry
Governance
Robust AI management features allow for granular access controls, strict permissions enforcement, comprehensive observability with audit trails, and configurable RAG settings for both Optimizely and customer-managed assets
Agent orchestration in 3 steps
See how Opal works across Optimizely